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    Medical Innovation Services Early-Stage Product Concept Assessment Pre (non)-Clinical Services Clinical Stage Services Pre-Approval Services Commercialization Considerations Mature product considerations/Product lifecycle management
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Clinical Stage Services

Technology Refinement

Technology Refinement

  • Clinical translation: Synthesizing procedural and user feedback to improve technology
  • Root cause analysis to investigate any device failures at this stage.
Clinically Informed Market Research

Clinically Informed Market Research

  • Define the market
  • Identify likely end user (OBL, ASC, or hospital)
  • Economic analysis of the market
  • Primary market research
  • Clinician one-on-one interviews for:
  • Product input
  • User experience
  • Benefits over competing products
  • Conduct interviews with all stakeholders: hospital administrators, service line administrators
  • Align desired marketing claims to testing requirements
  • Pricing strategy
Regulatory Strategy

Regulatory Strategy

  • Establish or continued evaluation of regulatory pathway
  • Oversight of strategy and critical review of submissions
  • Optimizing FDA relationship and communication including preparation for meetings with the FDA
  • Preparation for FDA panel meetings
  • Basic regulatory training for a company on the various paths to get to market
  • Expert witness services
Quality Management System

Quality Management System

  • Assist in implementation of a quality management system.
  • Assist in development of design control strategies.
Market Access and Commercialization Considerations

Market Access and Commercialization Considerations

  • Develop reimbursement strategy.
  • Develop Value Analysis Committee strategy
    • Strategy: “Getting your product on the shelf”
    • Develop value proposition for product or service that is consistent with requirements of Hospital/Healthcare Systems
Strategic Insights for Acquisition

Strategic Insights for Acquisition

  • What are desired new technologies and therapies?
  • Portfolio analysis of major players
  • Strategy acquirers: Brainstorming/wargaming to identify likely acquirers
  • Business analysis preparation for due-diligence conversations
  • Pipeline and product portfolio planning (including assistance in IP and white-space analysis)
  • Maximize potential pool of acquiring partners
Clinical Affairs

Clinical Affairs

  • Clinical study objectives
    • Regulatory
    • Market adoption
  • Clinical environment strategy
    • Hospital
    • Outpatient surgery
    • ASC/OBL
Medical Community Primary and Secondary Considerations

Medical Community Primary and Secondary Considerations

  • Specialties for the procedure/device
Clinical Study Design

Clinical Study Design

  • Creative considerations of primary and secondary endpoints
    • Mechanism of action
    • Least burdensome/optimal chance for successful study design
  • Strategic considerations for data collection
    • To meet endpoints
    • For marketing claims
    • To prove cost-benefit analysis
Adjudication of Clinical Events

Adjudication of Clinical Events

Models for Case Support

Models for Case Support

  • Technical considerations (trunk stock, etc)
  • Enrollment considerations
  • Model for education and maintenance of expertise of clinical support
KOL Outreach

KOL Outreach

  • KOL strategy development & outreach
  • Introduction to KOLs and relationship building
Clinical Marketing

Clinical Marketing

  • Podium & Publication strategy and execution
General Counsel Services

General Counsel Services

  • Entity structuring
  • Financing structuring
  • Acquisition structuring
  • Licensing structuring
  • Team building and relationship structuring
  • SAB structuring and compliance
  • Board of Directors building and management
  • General business/legal advisory work
  • Acquisition support
  • Diligence support

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